Where the settings are
- Signed into the account that manages the profile, search your business name on Google (or open your business in Google Maps).
- Choose Edit profile, then Hours.
- You will find opening hours (the usual week), special hours (a specific date), more hours (delivery, takeaway, breakfast…) and the open / temporarily closed status.
Do it one or two weeks ahead: many customers check the day before, and changes can take a little while to show.
Ramadan, step by step
- The day before it starts: change your regular hours (for example closed in the afternoon, reopening before iftar, late service at night).
- If you deliver or sell takeaway at other times, fill them in under more hours.
- Publish a Google update with your hours and iftar menu: it shows on the profile and reassures people who hesitate.
- Add special hours for the Eid days.
- The day after Eid: restore your regular hours. Set a reminder now: it is the most common oversight.
Dates to plan for, by country
Religious holidays follow the lunar calendar and move about 11 days earlier each year; exact dates are announced a few days before. For 2027, Ramadan is expected around 8 February, Eid al-Fitr around 9 or 10 March and Eid al-Adha around 16 May.
- France: 1 January, Easter Monday, 1 and 8 May, Ascension, Whit Monday, 14 July, 15 August, 1 and 11 November, 25 December.
- Belgium: 1 January, Easter Monday, 1 May, Ascension, Whit Monday, 21 July, 15 August, 1 and 11 November, 25 December.
- Switzerland: 1 August everywhere, and holidays that vary by canton: check your canton's calendar.
- Morocco: 1, 11 and 14 January, 1 May, 30 July (Throne Day), 14, 20 and 21 August, 6 November (Green March), 18 November (Independence), plus Eid al-Fitr, Eid al-Adha, 1 Muharram and the Mawlid.
- Algeria: 1 and 12 January (Yennayer), 1 May, 5 July (Independence), 1 November, plus religious holidays.
- Tunisia: 1 January, 20 March (Independence), 9 April, 1 May, 25 July (Republic), 13 August, 15 October, 17 December, plus religious holidays.
These lists are reminders: when in doubt, follow your country's official calendar.
Annual leave and renovation
- For a week or more, set the profile to Temporarily closed and publish an update with the reopening date.
- When you are back, reopen the profile the same day: a profile left on closed loses customers for weeks.
- For one or two days only, use special hours instead.
Why it matters so much
Google shows your hours prominently, with Open or Closed in colour, and many customers come without calling. Wrong hours cost a wasted trip, often a negative review, and Google may take into account what visitors report about your hours. Correct hours take two minutes.